The Pixel Fold, Google's ambitious entry into the foldable phone arena, is finally here, and has received glowing reviews into its second iteration. But while the hardware is impressive, the foldable market itself remains a niche. Year-over-year growth is sluggish, and consumers seem hesitant to embrace this new form factor. That's why I say this: Google should pump the brakes on a Pixel 10 Pro Fold in 2025.

Yes, you heard me right. Instead of rushing out a new model next year, Google should focus on refining the software experience for the existing Pixel Fold. With a promised 7 years of updates, there's ample opportunity to polish the Fold's software, optimize apps for the unique form factor, and truly deliver on the promise of foldable productivity and entertainment.

This isn't about abandoning the Fold. It's about strategic timing. As Android Authority reported last year:

"Pushing into 2025, our source says Google is looking at several choices for its Pixel roadmap. The success or failure of its 2023 and 2024 plans will influence this decision... Finally, the fate of any Pixel Fold successors in 2025 is still dependent on its market reception."

Google has options. A "wait-and-see" approach allows them to assess the market, perfect the Fold's software, and deliver a truly compelling successor when the time is right. Perhaps a Pixel 11 Pro Fold in 2026, packed with meaningful advancements and responding to clear consumer demand, would be a more prudent move.

Now, I know what you're thinking: Won't this signal a lack of commitment to the foldable market? Not if Google plays its cards right. They need to be transparent, explaining their strategy and emphasizing their long-term vision for the Pixel Fold. This isn't a retreat; it's a calculated pause to ensure the next Fold is a home run.

In the fast-paced world of tech, sometimes slowing down is the smartest way to get ahead. This isn't Google's first foldable, and learning from past experiences is crucial. By giving the Pixel Fold room to breathe, Google can address existing shortcomings, observe the evolving market, and build anticipation for a truly refined successor. Think of it as a chef perfecting a complex recipe; the first attempt might be good, but with careful refinement, the final dish can be truly exceptional.