I had a good conversation with Ankit Gupta on Threads where he brought up something interesting:

One of the major issues Android faced early on while trying to compete with iPhone/iOS was build quality of Android phones. After a few years, Google finally decided to step up and partnered with some OEMs to manufacture their Nexus phones; even bought Motorola. Overall, I would argue that Google is still paying the price of not having good hardware manufacturers for Android at the get go. The conversation started here but was really led by Google potentially doing the same thing with their self-driving technology with Waymo and not partnering with the right partners or better yet making their own car like Tesla and Rivian.

Google’s initial approach with Android seems to stem from a lack of hardware experience at a time when hardware was the primary focus. Google represents the progression and evolution of Microsoft’s focus on software. However, in today’s information age, if Google had focused on hardware earlier and failed, would their brand recognition and hardware be stronger today? I think so. Nevertheless, I’m unsure if Android would have achieved its current scale with numerous OEMs if Google had solely controlled everything and prioritized its own hardware.

It’s obviously a game of what-ifs, but maybe in an alternative universe, Google started the Pixel line before even the inception of Nexus. Which would not only help with the brand recognition in the long run, but would cause Steve Jobs to really pop a blood vessel.