So, word on the street is that Apple might be bringing ads to Apple Maps, according to Mark Gurman over at Bloomberg’s Power On newsletter.

This has, shall we say, ruffled some feathers. Think of it – just like on Google Maps, businesses could potentially pay to get their spots bumped up in search results or highlighted on the map itself.

Gurman also mentioned that there’s no set timeline, and they haven’t even started the engineering work yet.

Now, the internet, being the internet, has opinions.