Google Chalo, Dilli!

Google counts India as a key growth market, where it has committed to investing $10 billion. It currently has only five physical stores, all in the United States, which sell its products such as Pixel phones, watches and earbuds.

It is aiming to mirror a retail approach that helped Apple Inc, opens new tab rake in billions of dollars in the last two decades by showcasing its own products. Apple has 500 plus stores worldwide.

Google is in advanced stages of finalising locations in or around the capital of New Delhi, and the financial capital Mumbai, said three sources, who declined to be named as the process is confidential.

Google’s decision to open physical stores in India signals its ambition to increase its market share in the country. While specific sales figures for India are not readily available, Google’s current market share in the premium smartphone segment is estimated to be around 5% as of 2024. This represents a significant jump from the approximately 1% share it held in 2023.

This move into physical retail could be a game-changer for Google in India, allowing the company to showcase its products directly to consumers and build a stronger brand presence. It remains to be seen whether Google can replicate the success of Apple’s retail strategy, but the company’s investment in India suggests it is serious about making a mark in this rapidly growing market.